Japannext has just arrived in Europe in the field of gaming equipment. It has launched a strategic campaign to promote its new game monitor. The initiative aims to raise brand awareness and increase sales of this innovative product.
To boost brand awareness, we partnered with the eSports team F9esport, which had a female Valorant team. This collaboration allowed us to showcase the brand at two major physical tournaments attended by prominent influencers.
Additionally, we promoted the gaming monitor through a well-known TikTok influencer recognized for their quirky content. The influencer conducted an unboxing of the product, generating significant interest and engagement.
